The Global Social Network Market

The Global Social Network Market

The global market of Social Networks is huge and constantly growing. Since their arrival, Social Networks have attracted more and more people, becoming today the largest pool of data and information on the web. What makes Social Networks different from other web platforms is that this information can be given in real time with a totally customizable language and be viewed by a huge number of people. As already explained, Social Networks have changed our habits, our way of thinking and shopping.


If you are thinking of growing your business through Social Media this is the right time to do it! If it is not in your plans yet, we are sure that the data that we are going to show you in this article will surely make you change your mind. 




The data of Social Networks have increased year after year, confirming in 2021 the largest web platforms used by users, regardless of age, gender, geographical location and interests. There are several numbers that have given Social Networks this primacy. Specifically, we will analyze:

  • Active users on Social every day;
  • The leading platforms in the market;
  • Time spent on Social Media every day;
  • Social Media users on mobile devices;




Who among us has never wondered "how many people use Social Networks?", this is undoubtedly one of the most important statistics because we can realize the current potential of Social Networks. The use of Social Media is growing all over the world. It is one of the most popular online activities among users. The statistics on the use of Social for 2021 show us that worldwide there are 4.6 billion users who use Social Networks every day (Data Reportal), more than half of the entire world population, and the number is constantly growing.


The boom in users of Social Networks has also been helped by the advent of new mobile technologies that have allowed more and more accessibility to Social Networks. Yes, because 91% of daily active users use a mobile device to access their social channels. This fact has meant that Smartphones and Social Networks evolve side by side. 




As already mentioned, the Social market is constantly growing; this data has helped to increase the Social platforms on the market, which are many today.


The Social Leader in the market for the number of total users in the world is the long-lived Facebook, followed by Youtube and Whatsapp. These platforms, born respectively in 2004, 2005 and 2009, are the key points for the reference categories of each of them:

  • Photos (Facebook);
  • Video (Youtube);
  • Messages (Whatsapp).


Over the years, the leadership of these three Social Networks has increased the desire for change of the manufacturers, who have created other platforms:

  • TikTok (Video);
  • Telegram (Messages);
  • Instagram (Photo).


These platforms have exported, in a different way, the formats created by the most long-lived Social Networks and have tried to apply their idea of 'content creation', fully succeeding. To date, TikTok, Instagram and Telegram have billions of users.


Although the Social Network market is now fully navigated, with thousands of Social platforms in the world, there are those who believe that their monetization system towards their users is unfair.

This is the case of  Waveful, born only in December 2020: this platform allows you to post photos, videos and audios and receive real money based on the impressions of your posts, so simply the more views and the more time users stay to watch your post, the greater the gain.  Waveful considers the competition's monetization system unfair, and for this, it shares 50% of its earnings with the creators on the app.  Waveful wants to reward all those people who dedicate time to Social Media, considering it almost as a job.



Nowadays, we have all become addicted to Social Media. Whether it's scrolling through TikTok feeds  on the train, or posting the perfect dinner photo on Instagram, Social Media has become essential. The statistics on Social reveal that you spend an average of 147 minutes (2 and a half hours) a day on Social Networks and messaging apps (Statista 2022).


Social Networks have become increasingly integrated into our daily lives, replacing our real life with online life. Sometimes an online gesture matters more than in real life. 




The demand for "mobile-friendly" content on Social Networks is constantly increasing. As anticipated, 91% of all Social Media users access Social channels by mobile devices. While instead almost 80% of the total time spent on Social is through mobile platforms (Lyfemarketing).

For this reason, if you are trying to excel with your business on Social and the world of the web, you will need to optimize the interfaces for mobile.

Nowadays, wherever we are, we always have our smartphone with us, with which we can now do anything.




In summary, whether you want to improve your Social strategy, or if you are thinking of landing on the web, we are sure that these data will be for you the confirmation of the huge potential of Social Networks. We also want to remind you that these statistics are constantly increasing, so we advise you to stay up to date on the latest tendencies and trends in Social Media.


Hello, my name is Gianluca and I welcome you to the Waveful's Blog!